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Ask Better Questions, Get Better Results

  • 23 Sep 2026
  • 11:00 AM - 12:00 PM
  • Online via Zoom

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**Please note special registration instructions in your confirmation email**

This Event Awards 1.0 Core Competency CCEUs. Participants must attend live to be eligible for CCEUs.

Date: September 23, 2026

Time: 11:00 am - 12:00 pm MST | 1:00 pm - 2:00 pm EST

Tickets: ICF Members: $20 CAD | ICF Premium Members: Free | Non-Members: $35 CAD

Most coaches ask questions to gather information or show active listening. But the right question can do much more - unlock breakthroughs, spark action, and align clients with their deepest values. 

In this masterclass, renowned coach Laura Berman Fortgang reveals how to turn questioning into a powerful art form, blending insights from psychology, neuroscience, and behavioral change. You'll learn how strategic inquiry can create profound shifts in thinking, feeling, and action.

Key Takeaways:

  • The Neuroscience of Questions: Discover how transformational questions rewire the brain, unlock creativity, and break limiting beliefs.
  • The Question Hierarchy: Move from surface-level queries to deep, transformational questions that inspire action and alignment.
  • Advanced Techniques: Master the Challenge Frame, Solution-Finding Method, Values Excavation, and Resistance Dissolution techniques.
  • Practical Applications: Apply strategic inquiry in coaching, leadership, team building, business development, and personal relationships.

The Experience

Through live exercises and role-play, you'll refine your questioning style, receive real-time feedback, and create a toolkit of powerful questions for coaching breakthroughs.

The Ripple Effect

Masterful questions create lasting change. Your clients will gain deeper insights, take aligned actions, and build confidence - while you’ll transform every interaction, from leadership conversations to personal relationships.

Why book this session?

With Laura's decades of expertise and cutting-edge research, this session equips you with actionable strategies to elevate your coaching and communication. The right question at the right moment doesn’t just gather information - it changes lives.


About the Speaker

Laura Berman Fortgang, MCC

Laura calls herself an OG coach since she has over thirty years of experience, had the first book by a professional coach published in the US and the UK and helped to found the International Coaching Federation. She was also the first coach on the Oprah Winfrey Show!

Her life's work supports other people to find theirs and join the A-List of life. No, she doesn't mean becoming a celebrity, but does mean not settling for anything less than the best you want to reach for.

Her Now What?® Methodology for career seekers and A-List Business Mentoring Program for entrepreneurs helps those who are:

  • ready to take the back burner dream and put it on the front burner
  • unclear about what you want to do or have never known
  • reinventing after a life hiccup
  • a coach ready for your next level of impact and income
International Coaching Federation | ICF Edmonton Charter Chapter 
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