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  • 3 Ways to Make it EASY for Clients to Invest with YOU

3 Ways to Make it EASY for Clients to Invest with YOU

  • 27 Apr 2023
  • 5:00 PM - 6:30 PM
  • Virtual - Zoom presentation


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In a competitive landscape, with increasing price pressure, it has never been more important to distinguish yourself with ROI data to retain your fees. But did you know there’s a way to make a small tweak in your business that gets BIG results without a massive upheaval in everything you offer today?

As a best-in-class coach, you can land and expand client business, without spending endless hours in business development activities that take years to get results.

During this session you’ll learn how to use ROI data to show your value, build your authority and grow your impact.

What you’ll learn

Participants will learn:

  • an ROI framework to open doors to decision makers.

  • the art of talking ROI in sales conversations.

  • how to build authority with ROI.

  • the most overlooked ROI opportunity.

  • how others have landed or expanded contracts or built their authority with ROI.

During the session participants will practice converting coaching transformations into monetary impact. They will also be asked to practice converting client changes into financial metrics and share their experience. Participants will have assistance in breakout discussions.

Who this session is for

This session is for coaches who want to learn how to land and expand client business without spending endless hours in business development activities that take years to get results. 

This session will be held via Zoom. Registrants will receive Zoom details in advance of the session.


This session qualifies for 1.5 Resource Development CCEUs. *Registrants must be ICF members and attend the full session live to qualify for these credits.

Speaker bio:

Lisa Ann Edwards is an award-winning leadership coach and the founder and CEO of MyExcelia®. This first and only automated system helps coaches, consultants, and leadership experts prove their real financial ROI, so they can make it easy for clients to invest with them.

As a former head of talent management for a Bill Gates-owned global media company, Lisa learned first-hand the importance of effective people development programs when senior executives cut all the programs because they couldn't see bottom-line results. Lisa brought budgets back to the organization after proving the ROI of a coaching program.

Since then, Lisa has worked on ROI projects with some of the most recognizable brands in the world: Microsoft, Amazon, Google, Gates Foundation, Pinterest, Gusto, The Federal Reserve, Nationwide Insurance, TELUS, BMW, and many more. With over two million data points on leadership effectiveness, Lisa is the authority on coaching, leadership, and training programs that get results. She has spoken with more than 20,000 practitioners worldwide and over 200 events worldwide, from China to India, the Middle East, Europe, and North America.

International Coaching Federation | ICF Edmonton Charter Chapter 
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